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The Vintage Pastry

Visual Identity

Logo, Colour Palette, Typography, Pattern Design, Menu Design, Flyer Design, Business Card Design

Date

April 2023

The owner of The Vintage Pastry approached me, feeling a bit lost in the branding maze.

Their old logo was about as diverse as a plain donut and didn’t quite hit the sweet spot with their target audience. Initially, we were just set to whip up a menu and some flyers, but things took a delightful turn!

We ended up giving their logo a fresh makeover, sprucing up the typography, and jazzing up the colour palette to better reflect the essence of the business and the vision of its owner.

Talk about a branding glow-up!

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